A lot has been said (and will be said) about the iPad. Positive reviews, bad reviews. Lovers, haters.
But one thing can't be denied: like it or don't, the way stories are told will change forever. As a book, as a film or as a game, the possibilities are endless (gosh, this sounds like some lame marketing lingo). My point is: for creative minds, the iPad is like a H-Bomb dropped on top of the 4th wall.
Here's an example of a production company giving its directors all the freedom to run free in this space.
You can read the full FastCompany article here.
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- Rodrigo Butori
- Brazilian, 36 years old, advertising Art Director/Associate Creative Director, currently living and working in Los Angeles, CA.