ONLY A PLAYMOBIL KNOWS THE FEELING
---------------------------------------------------------------------------------------------------------
YOU KNOW YOU SUCCEEDED...
...When you have more than 16 million views on your Youtube, and a dozen parodies of your film.
Like any successful football team, there were innumerous stories and gossips about the director dropping out, endless weeks of shooting, post production companies shutting down its doors to only work on this project, etc. But along with Spain, Nike's Write The Future campaign can be considered one of the winners of SA World Cup.
As much as I love innovation, this TV campaign proves that film (or any other format of traditional communication), when well done, will never get old.
---------------------------------------------------------------------------------------------------------
Like any successful football team, there were innumerous stories and gossips about the director dropping out, endless weeks of shooting, post production companies shutting down its doors to only work on this project, etc. But along with Spain, Nike's Write The Future campaign can be considered one of the winners of SA World Cup.
As much as I love innovation, this TV campaign proves that film (or any other format of traditional communication), when well done, will never get old.
---------------------------------------------------------------------------------------------------------
TOUCHING STORIES
A lot has been said (and will be said) about the iPad. Positive reviews, bad reviews. Lovers, haters.
But one thing can't be denied: like it or don't, the way stories are told will change forever. As a book, as a film or as a game, the possibilities are endless (gosh, this sounds like some lame marketing lingo). My point is: for creative minds, the iPad is like a H-Bomb dropped on top of the 4th wall.
Here's an example of a production company giving its directors all the freedom to run free in this space.
You can read the full FastCompany article here.
---------------------------------------------------------------------------------------------------------
But one thing can't be denied: like it or don't, the way stories are told will change forever. As a book, as a film or as a game, the possibilities are endless (gosh, this sounds like some lame marketing lingo). My point is: for creative minds, the iPad is like a H-Bomb dropped on top of the 4th wall.
Here's an example of a production company giving its directors all the freedom to run free in this space.
You can read the full FastCompany article here.
---------------------------------------------------------------------------------------------------------
LEARN FROM THE NINJAS
Other than laughing babies, chocolate rain and some other random awesomeness, there's a lot of good creative learning to be had watching Youtube.
I know, it sounds obvious, but I know very few people who actually go to it with that in mind.
Anyway, here are two videos with the legendary designer Paula Scher I have saved on my Youtube channel. Worth every second of it.
---------------------------------------------------------------------------------------------------------
I know, it sounds obvious, but I know very few people who actually go to it with that in mind.
Anyway, here are two videos with the legendary designer Paula Scher I have saved on my Youtube channel. Worth every second of it.
---------------------------------------------------------------------------------------------------------
Subscribe to:
Posts (Atom)
