Created and distributed on Youtube prior to the movie launch, these are fake vintage ads created by Pixar for one of the main characters of the animated blockbuster movie. A smart blend between fantasy and reality, as if those characters really existed as toys back in the day.
But in my opinion, what's even cooler is the fact that they don't mention the film at all, letting people make the connection and, with that, making these videos a hit on social media sites.
A great way to promote, non-traditionally, a feature film and the merchandise that comes after it.
Here's the "american" ad:
And the "japanese" version of the ad:
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- Rodrigo Butori
- Brazilian, 36 years old, advertising Art Director/Associate Creative Director, currently living and working in Los Angeles, CA.