...When you have more than 16 million views on your Youtube, and a dozen parodies of your film.

Like any successful football team, there were innumerous stories and gossips about the director dropping out, endless weeks of shooting, post production companies shutting down its doors to only work on this project, etc. But along with Spain, Nike's Write The Future campaign can be considered one of the winners of SA World Cup.

As much as I love innovation, this TV campaign proves that film (or any other format of traditional communication), when well done, will never get old.