VOLVO SEES IT (pardon the pun)

Yes, it could have been a Honda UK ad, but man, the fact that this is a non-traditional approach to a very traditional car company makes me believe that, after all, there's some hope in this business.

That an intelligent someone, somewhere in Sweden, can still see beyond the reflective sheet metal - that blinds so many - and bring the soul of his brand to life.

Here's to you my friend. And also to those who created and delivered this beautiful idea for Volvo.